Our History

In early 1921 Mr. José Maria Pablos E. assisted in building the first irrigation canal in the state of Sinaloa. He acquired land on the banks of the canal and late 1923 began the first plantings of corn and chickpea.

Mr. Pablos was a founding member of the Association of Farmers of the Rio Culiacan (AARC). Around 1948 Mr. Armando G. Pablos O. joined the company. He gave the spin growing fresh vegetables such as peppers, squash and tomatoes under the "Rich" label, by the late 50's began with the export of these products and formed the 1st company in association with a US citizen for the distribution of these vegetables .

At 1970 the company managed 700 hectares with different products, highlighting Vine Ripe round tomatoes under "Torero" label and cherry tomatoes under "Rich" label.

In 1972, José María González Pablos, Agronomist graduate of Tecnológico de Monterrey, joined the business and a partnership with Mr. Bob Horwath of S & H Packing Company of Nogales, Az was born. Which would last 13 years, having two operations, one in Angostura growing green tomatoes and Italian squashes, and another in the valley of Culiacan with round tomatoes, cherry tomatoes, bell peppers and cucumbers.

In 1986 we made ​​a new partnership with Meyer Tomatoes and exported green tomatoes for 4 years. In this period you start working with new techniques of drip irrigation and plastic mulching.

In 1991 high shelf life varieties appeared. Tomatoes and bell pepper were distributed by RB Packing.

Between 1995 and 1996, we began working with a new distributor in Nogales Arizona, Chamberlain Distributing, Inc. (JC Distributing), giving a new concept to the products under "Rich" label with high quality and food safety programs on the fields and packing facilities.

about me


With the arrival to the business of the fourth generation of the Pablos, Jose Maria Pablos Ritz graduate in Industrial and Systems Engineering at the Tecnológico de Monterrey, the business is given a new vision of high-tech electronic packaging, taking care of details to give consumers the confidence to consume more high quality products in all aspects.

Agroexportadora del Noroeste, has a team of highly trained and organized in their performance, and we are confident that we are ready for the challenge of the new millennium in the business of production, packaging and export of high quality products for the consumer confidence human.